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This page contains supplementary information to support a poster presented at the 18th Annual Meeting of ISMPP (International Society for Medical Publication Professionals), May 9-11, 2022.


Cactus Communications commissioned a survey of pharma/biotech and associated industry professionals to understand the progress that the industry has made in terms of patient centricity and the barriers that are encountered in achieving greater patient involvement. The pharma journal PM360 conducted this study in collaboration with Litchfield Research, an independent research firm based in Roswell, GA. A total of 31 industry professionals participated in this survey, and they described medical affairs, clinical trials, and commercialization as their main areas of focus.


To understand what patient centricity means to different pharma, biotech, and other associated organizations, the current state of patient involvement in drug development and clinical research publication, and the barriers to greater patient involvement.

Survey Questionnaire and Responses:


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Cactus Life Sciences
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Cactus Life Sciences is a medical communication company that provides scientific strategy and content across the healthcare continuum, anywhere in the world ─ with a focus on science, innovation, and efficiency. We work alongside leading healthcare companies to establish the optimal role of medicines and encourage positive behaviors (physician and patient) that improve patient outcomes.