In recent years, the pharmaceutical industry has been facing a significant credibility crisis. A perceived lack of transparency and trustworthiness has led to growing public skepticism toward the industry. As a result, pharma companies are struggling to connect meaningfully with the public and build positive relationships.
One possible solution to this issue is the involvement of patient influencers, who have gained significant traction in recent years as they provide a unique perspective and credibility. But what are patient influencers? And how can pharma collaborate with them meaningfully to help build trust in the industry?
Our latest infographic clears certain doubts prevailing in this space and provides answers to questions that the industry has about effectively partnering with patient influencers.
About the author
Cactus Life Sciences
Cactus Life Sciences is a medical communication company that provides scientific strategy and content across the healthcare continuum, anywhere in the world ─ with a focus on science, innovation, and efficiency. We work alongside leading healthcare companies to establish the optimal role of medicines and encourage positive behaviors (physician and patient) that improve patient outcomes.