With the pharmaceutical industry undergoing digitalization, traditional publications are now accompanied by tools known as digital publication extenders that distill information in an easily accessible and understandable format to the audience. These bite-sized publication companions deliver content in brief and straightforward digestible formats designed to not just inform but drive immediate action. After a publication enters the public domain, these are pieces that can be leveraged at a variety of venues, including conferences, disease state websites, and so on, thereby taking publications into the digital and omnichannel evolution. Additionally, the return on investment for creating such digital assets can be measured by using actionable metrics to gauge real-time value and inform data-driven decisions. While creating digital publication extenders may seem complex, Cactus Life Sciences can assist in developing strategic publication plans using both traditional and digital tactics and manage all aspects of planning and tactical execution.
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Download this whitepaper to learn about
- The potential of digital publication extenders to revolutionize how researchers, scientists, and the medical community disseminate and interact with knowledge
- Various formats and uses of digital publication extenders
- Performance metrics of digital publication extenders that are significant and actionable
- The challenges currently associated with digital publication extenders and how Cactus Life Sciences can help navigate through these challenges with its expertise
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Cactus Life Sciences
Cactus Life Sciences helps pharma, biotech, and medical device organizations worldwide with content strategy, development, and data. We work with medical affairs to disseminate insight-driven information to healthcare professionals, payors, and patients in a range of formats.