We revolutionize the way life sciences communicates with its stakeholders across channels within the drug development lifecycle. Where Science, Efficiency, and Innovation Come Together—Fueled by Our People and Partnerships.
Our global leaders bring an unwavering commitment to pioneering innovative and impactful strategies. With a keen focus on bridging the gap between cutting-edge healthcare advancements and effective communication, we strive to shape the future of medical discourse.
We build on data and insights to help you deliver scientific and medical communications faster and more efficiently. Our services can help you leverage today’s scientific strategies into more robust, efficient, and effective future directions.
Patient centricity is more than just a buzzword here. We collaborate with patients across the drug development lifecycle to speed the development, production, and dissemination of data in ways that deepen understanding, increase relevance, and drive action.
The future of content in pharma will be modular and human+AI driven. The CACTUS roadmap is focused on harnessing AI to create modular content at scale and reducing the time needed between evidence generation and personalized content creation, review, and dissemination.
Patient experience is increasingly gaining precedence in the healthcare industry as an important part of patient-centric care and is synonymous with patients’ perception of the quality of care received. Today, patient access to medical information through the internet...
In the realm of healthcare, the role of patients in ensuring their own safety is crucial. It’s not just a good idea; it’s a game-changer. Our dedication to patient safety goes beyond mere checkboxes; it forms the very essence of our work. By employing effective...
Patient lexicons and plain language writing have been a staple of the pharma industry since at least 2010. In theory, the Plain Writing Act of 2010 created a general guide for industries to communicate with consumers more clearly and effectively. In practice, it...
Historically, drug development has involved collaboration among life science companies, researchers, healthcare providers, and regulatory authorities. Clinical trials for potentially life-changing medicines were designed and conducted in a manner that was best suited...
This page contains a poster presented at the 19th Annual Meeting of ISMPP (International Society for Medical Publication Professionals), April 24-26, 2023. Authors and affiliations Shobana Ganesana, Ninad Ranadea, Swapna Ganduria, and Namita Bosea aCactus Life...
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